Authentified

Making secondhand fashion
a first-class experience for everyone

Our Story

Authentified partners with leading brands and marketplaces to provide a trusted connection that delivers more sustainable business outcomes and more satisfying customer experiences.

Re-activate existing customers

Authentified gives customers the ability to offset the financial and environmental costs of their retail purchases. By facilitating this process for them, you can re-engage customers with a seamless end-to-end experience that offers mutual reward.
Acquire new customers, faster

By connecting your brand to a global audience of over 135 million, Authentified drives customer acquisition at speed and scale, without the usual marketing campaign costs.
Drive primary sales without the hard sell

With Authentified, driving sales, loyalty and retention becomes second nature. Introduce new customers to your brand through authentic and trusted secondhand sales, then seamlessly guide them through the funnel to purchase directly from you in the future.
Unlock new revenue streams

The secondhand fashion market is valued at $211b and growing. Authentified empowers your brand to claim its rightful share, ensuring that the revenue generated by your brand and products continues to flow beyond the initial retail purchase.
Protect your brand equity

Authentified ensures the customer experience your brand’s worked so hard to create is preserved at every point of a product’s life cycle. Empower your consumers to craft beautiful listings that reflect your brand standards by leveraging brand-approved imagery and product descriptions.
Sustainability made simple and profitable

Beyond extending the lifecycle of your products, Authentified helps you tackle margins, deadstock, returns, and sustainability with an easy-to-integrate tool that plugs straight in to your existing architecture.